Q & A with Cheryl Fuller Fresh Seafood Merchandiser, Halperns' Purveyors of Steak and Seafood

What do you do in your position day-to-day?

I'm up very early buying and working on the inventory. After a company-wide fish call discussing trends and availabilities, I then head to the facility where I'm able to check the fish coming in that day, followed by paperwork and merchandising of what's in house. At any given time we can have multiple tours of the facility and training sessions.

How is Halperns' different from other companies you've worked with?

At Halperns' we operate with a very high set of standards for both ourselves and for our customers. Halperns' also invests a lot of time on educating its sales team. Every merchandiser spends multiple days with sales teams from specific regions, equipping them with the knowledge they need to be successful in their particular market.

When you joined the company, what was your biggest challenge?

Changing how a beef dominated company approached fresh seafood.

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